Search Engine Optimisation

What Customers Want in an eCommerce Site and How to Implement Them

What will make you every customer’s go-to online shopping destination? For many eCommerce businesses, this is a tough question. After all, there’s a long list of elements that make up an online store, and determining what to focus on can be challenging. With eCommerce growing in Australia and other parts […]

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The E-Commerce Boom: Why Is E-Commerce Growing Rapidly in 2020?

The e-commerce industry is booming. In 2019, Australians spent $28.6 billion on online purchases, which accounts for almost 9% of the total retail sales of that year. Statistics show that 80.8% of Australians have done online shopping; it’s predicted that by 2021, it will reach over 85%, or around 22

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Digital Marketing 101: What Is SEO Management & What Can It Do for My Campaign?

Table of Contents What Is SEO? What Is SEO Management? Steps to Successful SEO Management   In the past, business owners weren’t required to have an online presence. While it’s still true that those aren’t hard requirements to run a business in the present, it’s become almost a necessity to

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SEO, SEM, and SMO in Digital Marketing: What’s the Difference?

Table of Contents Search Engine Marketing Search Engine Optimization Social Media Optimization SEM, SEO, and SMO for Small Businesses Digital marketing agencies offer various services to improve your online visibility and reach to potential customers. But what might confuse a lot of startup and small business owners are three terms

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Online Reputation Management: What Is ORM in SEO?

Table of Contents What Is Online Reputation Management? ORM and SEO SEO vs. ORM Other Ways How ORM Works There are other digital marketing strategies that aren’t necessarily search engine optimisation (SEO). One such example is online reputation management (ORM), but the definition and purposes of which are often misunderstood

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What Industries Can Benefit from SEO the Most?

Table of Contents Hotels, Motels, & Other Accommodations Professional Services Construction, Home Repairs, and Renovations Medical Services Businesses with No Brick and Mortar Stores Food Business Don’t get me wrong – any business offering a product or service online or to their local area can benefit from SEO. Whatever you’re

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10 Outdated SEO Content Tactics to Leave Behind

Table of Contents Targeting Wrong Keywords Keyword Stuffing Using One Keyword Without Variations Foregoing Duplicate Content Expecting Miracle from Short Blogs Content Quantity over Quality Missing Quality Links Erratic Posting of Content Exact Match Anchor Text Skipping Title Tags and Meta Descriptions You can compare bad SEO content practices to

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What Businesses Can Do Online in a Time of Coronavirus

There’s no denying that ever since the coronavirus outbreak grew into a global pandemic, business, as usual, has become impossible in many countries around the world. With some countries on lockdown and other national governments urging their citizens to stay at home, it’s clear that businesses cannot operate the same

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