Marketers often say that for effective SEO for small businesses, you have to establish your brand online. There are many ways to do that, such as creating your own Facebook page and Twitter account. These sites, however, are just a channel to interact with your audience. What drives them to […]
SEO and Multimedia: How to Make Visual and Audio Content Engine-Friendly Read More
A significant component of your e-commerce strategy is to tidy up the website and revamp some parts on a regular basis. This basically means giving time and not neglecting the store, especially if you’re a start-up. When you first launched your e-commerce site, you were probably more than excited to
Refreshing Your E-Commerce Site Read More
You’ve got a great keyword in mind for which you want to rank. You might even already have well-researched and value-adding content to back it up. Now, how do you optimise the page so that Google and other search engines not only understand what the page is all about, but
What is On-Page SEO and Why is It Important? Read More
Imagine launching an advertising campaign without knowing who your target audience is. Sounds ridiculous, right? After all, developing an effective marketing strategy requires a deep understanding of who your target customers are, what they want from your brand, and the types of marketing content they respond to. That’s why customer
How CRM and Digital Marketing Work Together to Achieve Business Success Read More
The online marketing landscape is in a constant shift as new tactics, technologies and services gain popularity and become the new standard. E-Commerce businesses are one of the many sectors affected by constant evolutions. A vast majority even invest in e-Commerce SEO so that they can stay ahead of their
10 Best e-Commerce Analytical Tools for Online Stores Read More
If there’s a topic that’s sure to spin the heads of SEO neophytes, it’s pagination. Handling pagination in SEO is always seen as a daunting prospect for beginners — and we can’t exactly blame them. Web pagination can be a wily shapeshifter, rearing its ugly, complex head in contexts ranging
Your Complete Guide to Pagination in SEO, Including Best Practices Read More
Are you looking to redesign your website? That’s great! If the last time you tweaked your site’s design was a decade ago, then it’s definitely time to make it more appealing and mobile-friendly for today’s audience. But when doing a site redesign, you also need to make sure you don’t
How to Redesign a Website Without Losing SEO Read More
Never before in the history of the world have we encountered so many opportunities in building and marketing a business. Before, people had to cross mountains to sell their goods or travel far and wide to reach customers. If you weren’t in front of people, nobody would know about your
What are the Differences Between Network Marketing and Digital Marketing? Read More
Setting up and managing an online business can be a fulfilling yet intimidating venture, which is why it’s perfectly normal to feel indecisive on which e-Commerce platform to pick. After all, choosing the wrong one could potentially immobilise your operations right from inception. When it comes to e-Commerce platforms, Shopify
The Great e-Commerce Showdown: WooCommerce vs Shopify Read More
In the next years, eCommerce is poised to become a major player in the global retail market, including in Australia. According to the 2019 eCommerce Industry Report, Australia is currently the tenth largest eCommerce market in the world by revenue, and will continue to grow in the coming years. It’s
Bringing Your Brand Online: Is WordPress Good for eCommerce Websites? Read More
